Stadium

Your Smart Stadium

Imagine being able fly through your virtual 3D stadium. Peel back stadium seating to reveal foundations or pipes underneath. From the bleachers to the bars every physical element is clickable, countable and delivers live insights.

See stadium built information modelled and represented spatially with crisp graphics. Add IoT, (Internet of Things) Artificial Intelligence and Machine Learning into the mix and you can monitor crowds, environments (temperature, noise, air quality) and even EFTPOS spending.

This is the future of the connected stadium - and it’s accessible now with Vault.

Learn more about the future of Connected Stadium

The MCG – Game-changing technology

Digitising an iconic stadium for a smarter future

The illustrious Melbourne Cricket Ground (MCC) is a 181 year old non-profit organisation. It’s 100,024 person capacity is utilised by a mix of AFL fans, cricket enthusiasts and concert goers, who contribute to an MCG economy worth around $1 billion a year. This includes spending in it’s 300 plus snack outlets, bars, restaurant and corporate suites. asBuilt have been working with MCG facilities management to model and create a smart Connected Stadium.

Partners

MCG Board

Scale

Digitising a 100,000+ person plus stadium

Services

Connected Stadium Solution

Problem

The MCG have many sources of data reporting capability, but historically each has existed separately. Their digitisation journey is driven by a desire to connect data to present ONE overarching real-time picture, with aggregated data at heart.

Solution

A single source of truth. A digitised replica MCG stadium and resulting ‘smart’ asset for live insights on people, environments and spend information.

Outcomes

A Digital Twin of the MCG
Optimised utilisation of CCTV feeds to track crowd movement
Ability to map EFTPOS spend data – live across the stadium
Live environmental monitoring via IoT sensors

Why

The MCG are working with asBuilt to take the power of IoT driven data insight spatial. This connected approach will enable the MCG to link IoT data sources that have historically been siloed into ONE powerful ecosystem and a single source of three dimensional truth.

What

CONNECTED STADIUM = 3D SPATIAL INTELLIGENCE + LIVE INSIGHTS WITH IOT, ML AND AI

In the Connected Stadium solution the MCG are working towards, physical infrastructure is captured digitally to deploy a digital twin (BIM). The resulting 3D spatial data model then becomes a platform for IoT connectivity.

The MCG combines intelligent Internet of Things (IoT) devices; Microsoft Azure cloud and Power BI technology; drone and 3D camera imaging; and geolocation. A ‘digital twin’ is hosted in asBuilt’s Vault platform and is accessible to Facilities Management and all other stakeholder groups. Machine learning is used to count people and measure environmental parameters (light, sound, CO2, temperature, particles). Even EFTPOS spend can be mapped and reported, in real-time in the spatial model.

Game-changing technology

asBuilt’s Connected Stadium solution enables stadium operators to create better fan experiences, optimise operations and monitor the stadium environment in real time. Live insights on patrons, economic information and environmental monitoring are available on the Vault.

FANS

Spatially view gate movements, crowd density and velocity to better understand patronage patterns and optimise their security and safety

ECONOMIC

See powerful visualisations of EFTPOS spending mapped geographically and in real-time
Understand operational expenditure spatially for greater insights
Connect all stakeholders to the ONE digital ecosystem for increased operational efficiencies over time

ENVIRONMENT

Manage assets and environments with live visibility
Connect environmental monitoring technologies like C0² sensors, humidity and electricity consumption to a spatial model

The future of a Connected Stadium

As IoT connectivity becomes more sophisticated, the potential ways and means to improve customer experience before, during and post event is mind boggling.

Use real time EFTPOS spend to alert patrons to deals at food/beverage outlets
Optimise disaster management and recovery including first responder plans and conduct simulations on a digital twin
Drive optimal customer experiences such as reduced wait times and queuing
Dispatch food/beverage orders using autonomous robots or drones
Reroute fans to undersubscribed parking spots for optimal flow
Use IoT and AI to simulate the ultimate, safest evacuation procedures for variable scenarios
Use consumption data to present sales and ticket offers for smarter marketing

The first step to a smart stadium starts with asBuilt and digitisation...

Create game-changing experiences with a Digital Twin

Your Smart Stadium

Imagine being able fly through your virtual 3D stadium. Peel back stadium seating to reveal foundations or pipes underneath. From the bleachers to the bars every physical element is clickable, countable and delivers live insights.

Connected Stadium

Our Vault 3D Spatial Intelligence
platform harnesses IoT
connectivity to create a digital
twin of a stadium (a spatial
model).

The MCG – Game-changing technology