Richard Ferris Jul 1, 2025 8:48:39 AM

Vault Solutions | Stadium Footfall

Case Study : Digitising an iconic stadium for a smarter future

 

By combining the core features of Vault, AsBuilt can create flexible, tailored solutions that address the real-world challenges of project and asset management.

Vault brings together powerful tools in a single, intuitive platform. Features like IOT data ingestion, Computer Vision and geospatial data visualisation can be configured to meet the specific needs of any asset management team . With Vault, managing space becomes more transparent, efficient, and adaptable.

Client: MCG
Project Type: Stadium Asset Management
Scope: Creating ONE overarching real-time picture

 

The illustrious Melbourne Cricket Ground (MCG) is a 181 year old non-profit organisation. It’s 100,024 person capacity is utilised by a mix of AFL fans, cricket enthusiasts and concert goers, who contribute to an MCG economy worth around $1 billion a year. This includes spending in it’s 300 plus snack outlets, bars, restaurant and corporate suites. asBuilt have been working with MCG facilities management to model and create a smart Connected Stadium.

In a Connected Stadium solution such as the MCG are working towards, the physical infrastructure is captured digitally to deploy a digital twin. The resulting data model then becomes a foundation for IoT connectivity.

Vault combines the ingestion of intelligent Internet of Things (IoT) devices, drone arial surveys, 3D camera imaging onto it's operational map and 3D model.

Machine learning is employed to count people directly and measure environmental parameters (light, sound, CO2, temperature, particles and more). EFTPOS spend is mapped and reported in real-time within the spatial model for analysis during and post event. 

asBuilt’s Connected Stadium solution enables stadium operators to create better fan experiences, optimise operations and monitor the stadium environment in real time. Live insights on patrons, economic information and environmental monitoring are available on the Vault.

FANS

  • Spatially view gate movements, crowd density and velocity. Better understand patronage patterns. Optimise security and safety.

ECONOMIC

  • See powerful visualisations of EFTPOS spending mapped geographically and in real-time
  • Understand operational expenditure spatially for greater insights
  • Connect all stakeholders to the ONE digital ecosystem for increased operational efficiencies over time.

 

ENVIRONMENT

  • Manage assets and environments with live visibility
  • Connect environmental monitoring technologies e.g. C02 sensors, humidity, electricity consumption, all to a spatial model.

COMMENTS